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WhatsApp Marketing Campaigns: an effective strategy with wolkvox

WhatsApp Marketing Campaigns: an effective strategy with wolkvox

Por Karen Roldan
11/07/2025
6 min. de lectura

WhatsApp Marketing Campaigns: an effective strategy with wolkvox

WhatsApp Marketing Campaigns: an effective strategy with wolkvox

Karen Roldan
11/07/2025
6 min. de lectura
marketing-en-whatsapp

Compartir

WhatsApp Marketing Campaigns: an effective strategy with wolkvox

Today, marketing is no longer about blasting mass messages and waiting for a reaction. Customers want to feel heard, have real conversations, clear up their doubts and make decisions in the channel where they already spend much of their day. WhatsApp has emerged as that everyday space, where personal and business interactions coexist seamlessly.

That’s why simply “being present” isn’t enough. It’s essential to create WhatsApp marketing campaigns that accompany customers from the very first contact, maintaining the closeness they expect, and that are backed by platforms designed to manage these interactions. In this article, learn how to achieve it with wolkvox.

wolkvox makes WhatsApp a robust marketing channel

Thanks to its direct integration with Meta’s Business API, wolkvox turns WhatsApp into an essential part of your marketing ecosystem. From campaigns that link ads to real conversations, to automated flows combining AI agents and human talent, the platform helps design conversational experiences that guide the customer at every stage, without losing the personal touch that makes WhatsApp so unique.

Additionally, by centralizing management in wolkvox, WhatsApp doesn’t operate in isolation: it becomes just one more node in an omnichannel operation, fully aligned with your business processes and ready to scale smoothly. Here’s how we make it possible:

Connect ads and posts with Click to WhatsApp

Through Click to WhatsApp, an ad on Facebook or Instagram doesn’t end with just a view or a click with no follow-up. The user taps the ad and instantly starts a WhatsApp chat with your business. This reduces friction, eliminates extra steps, and increases the chances of conversion.

Launch mass campaigns with approved templates

Thanks to integration with Meta’s Business API, wolkvox allows you to send proactive messages — such as notifications, promotions or reminders — using pre-approved templates. All managed from wolkvox Studio, where you can design, customize and test each message before sending. This ensures compliance and large-scale personalization.

Automate without losing the human touch with wvx Conversational AI

It’s not just about sending messages. With wvx Conversational AI, your WhatsApp marketing campaigns can automatically answer inquiries, understand intent thanks to autonomous AI agents, and seamlessly escalate to a human advisor when needed. This means you can serve thousands without sacrificing the warm, natural feel that defines the channel.

Integrate WhatsApp Voice and expand the experience

Not all interactions should stay in text. With WhatsApp Voice, customers can call you directly from the app without ever leaving the chat. wolkvox manages this flow so it can be automated or routed to an agent, according to what best suits your operation.

Orchestrate everything from a single omnichannel platform

WhatsApp becomes just another channel within your broader strategy. With wolkvox, you can manage it alongside your chats, calls and social networks, ensuring your entire operation stays synchronized, without manual work or disconnected platforms.

Measure, refine and scale with real-time data

What isn’t measured can’t be improved. With wolkvox, you get detailed reports showing everything from open rates to conversions, enabling you to optimize your WhatsApp marketing campaigns with precise data — not guesses.

It’s time to unlock WhatsApp’s full potential

Today, WhatsApp isn’t just a channel for interaction: it’s where your campaigns can evolve into conversations that drive real results. With wolkvox, you have the technology to automate, personalize and measure every action, ensuring your marketing investment turns into strong relationships and real opportunities.

Schedule a personalized demo and discover how to boost your WhatsApp marketing with wolkvox.
[email protected]

WhatsApp Marketing Campaigns: an effective strategy with wolkvox

Today, marketing is no longer about blasting mass messages and waiting for a reaction. Customers want to feel heard, have real conversations, clear up their doubts and make decisions in the channel where they already spend much of their day. WhatsApp has emerged as that everyday space, where personal and business interactions coexist seamlessly.

That’s why simply “being present” isn’t enough. It’s essential to create WhatsApp marketing campaigns that accompany customers from the very first contact, maintaining the closeness they expect, and that are backed by platforms designed to manage these interactions. In this article, learn how to achieve it with wolkvox.

wolkvox makes WhatsApp a robust marketing channel

Thanks to its direct integration with Meta’s Business API, wolkvox turns WhatsApp into an essential part of your marketing ecosystem. From campaigns that link ads to real conversations, to automated flows combining AI agents and human talent, the platform helps design conversational experiences that guide the customer at every stage, without losing the personal touch that makes WhatsApp so unique.

Additionally, by centralizing management in wolkvox, WhatsApp doesn’t operate in isolation: it becomes just one more node in an omnichannel operation, fully aligned with your business processes and ready to scale smoothly. Here’s how we make it possible:

Connect ads and posts with Click to WhatsApp

Through Click to WhatsApp, an ad on Facebook or Instagram doesn’t end with just a view or a click with no follow-up. The user taps the ad and instantly starts a WhatsApp chat with your business. This reduces friction, eliminates extra steps, and increases the chances of conversion.

Launch mass campaigns with approved templates

Thanks to integration with Meta’s Business API, wolkvox allows you to send proactive messages — such as notifications, promotions or reminders — using pre-approved templates. All managed from wolkvox Studio, where you can design, customize and test each message before sending. This ensures compliance and large-scale personalization.

Automate without losing the human touch with wvx Conversational AI

It’s not just about sending messages. With wvx Conversational AI, your WhatsApp marketing campaigns can automatically answer inquiries, understand intent thanks to autonomous AI agents, and seamlessly escalate to a human advisor when needed. This means you can serve thousands without sacrificing the warm, natural feel that defines the channel.

Integrate WhatsApp Voice and expand the experience

Not all interactions should stay in text. With WhatsApp Voice, customers can call you directly from the app without ever leaving the chat. wolkvox manages this flow so it can be automated or routed to an agent, according to what best suits your operation.

Orchestrate everything from a single omnichannel platform

WhatsApp becomes just another channel within your broader strategy. With wolkvox, you can manage it alongside your chats, calls and social networks, ensuring your entire operation stays synchronized, without manual work or disconnected platforms.

Measure, refine and scale with real-time data

What isn’t measured can’t be improved. With wolkvox, you get detailed reports showing everything from open rates to conversions, enabling you to optimize your WhatsApp marketing campaigns with precise data — not guesses.

It’s time to unlock WhatsApp’s full potential

Today, WhatsApp isn’t just a channel for interaction: it’s where your campaigns can evolve into conversations that drive real results. With wolkvox, you have the technology to automate, personalize and measure every action, ensuring your marketing investment turns into strong relationships and real opportunities.

Schedule a personalized demo and discover how to boost your WhatsApp marketing with wolkvox.
[email protected]

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